FlaxCo Leadership

  • Chris Meidl

    Chris Meidl is an enterprise strategist and business transformation leader who works with executive teams to tackle systemic, cross-functional challenges—particularly at moments of inflection, scale, or strategic reset. His typical engagement focuses on aligning vision with practical strategy, then blueprinting an execution map. This includes redesigning organizations to support growth, and helping leaders navigate complex transitions—whether it’s evolving the business model, driving cultural integration, or preparing the enterprise for its next phase.

    “We recognize an inflection point for young creatives; trajectories are being set and lives launched.I don’t want to miss this moment and fail them.” - Chris

  • John Boyd

    As Creative Director Johnhas had the opportunity to create unique experiences for his clients and employees. He emphasizes the marriage between aesthetics and performance, and his unique creative vision for brands, events, physical spaces, and video content pushes boundaries and industry standards to surprise, enthrall, and challenge audiences and clients alike. 

    A native of New Zealand, John uses 25 years of music and design industry experience, along with his ‘out-of-the-box-Kiwi-thinking’ to take common ideas and products and use them in an uncommon way. His focus is on making sure there is a human to human connection, to create what matters.

    “We are building a community, not a company.” - John

  • Will McGinniss

    A natural gift of rallying, inspiring and organizing others to take action. An enthusiastic self starter and enduring finisher that brings energy and momentum to the pursuit of ideas and goals. Servant leader, passionate about helping people live in their gifts and sweet spot, giving legs to their ambitions. Responsive to needs, intuitive and observative, offering help and encouraging cooperation. Recognizing and cultivating potential in others, accepting of others, choosing to see the best and greatest possible outcomes. Endurance. Decisive. Creative Problem Solver with International Business Experience.

    “I just love seeing good happen.” - Will